Creating Branding Essentials

Jim Mueller - Friday, January 06, 2017

"We hurt the ones we love"...ever heard that saying? Well, it's true...we all love our businesses but many have neglected them by not identifying their branding essentials. These 4 branding elements are really important for communicating who you are to the world and facilitating sales. They also help to make sure that everyone in your company is on the same page with regard to your brand messaging.

Here are the 4 elements and a brief description of each. Take some time to work on these, it's worth it. Also, here's a tip: write down everything that comes to mind first and then go back and rewrite. This way you get a lot more ideas out of your head rather than self editing on every sentence and end up frustrating yourself and stifling any creativity.


Elevator Pitch (Positioning Statement)

(An elevator pitch is a brief, persuasive speech that you use to spark interest in what your organization does. You can also use them to create interest in a project, idea, or product – or in yourself. A good elevator pitch should last no longer than a short elevator ride of 20 to 30 seconds, hence the name)

Value Proposition

(A value proposition is a business or marketing statement that a company uses to summarize why a consumer should buy a product or use a service. This statement convinces a potential consumer that one particular product or service will add morevalue or better solve a problem than other similar offerings)

Mission Statement

(The mission statement should guide the actions of an organization, spell out its overall goal, provide a path, and guide decision-making. [citation needed] It provides "the framework or context within which the company's strategies are formulated". It is like a goal for what a company wants to do for the world)

Feel free to call if you have any questions or if you need some guidance...I'm more than happy to help.

Jim Mueller, 720-837-2480